The product market intelligence portal is designed and tested the application tool into a step by step of identification of the right product-market mix i.e. deciding which product to sell in which market through the use of competitive indicators and analytical tools. The use of online Product Market Identification (PMI) application, trade databases and information would help exporters in GMS find countries with the largest and fastest growing markets for their exports and help determine which foreign markets will be the most penetrable & profitable.The Application follows a very close methodological approach to gathering intelligence on Product Market fit. The following is summary of PMI process flow.
The Product Market Identification (PMI) Portal Application software is developed for selected products from Greater Mekong Sub-region (GMS) counties by identifying top 5 markets for each of the products with the following features: Identification of Harmonization Code System (HS-Code) (country wise products), Export trends for each product, Identification of right product based on Revealed Comparative Advantage (RCA) trends, Identification of right export market, Trade Intensity Index (TII), Tariff and Non-Tariff Barriers, Quotas & Licensing, Free Trade Arrangement (FTA) & Preferential Trade Arrangements (PTA) and System Generated Dynamic Graph and Reports.
Coverage of selected products in PMI from GMS are:
Selected Product in the GMS Countries |
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Product |
HS Code |
Product |
HS Code |
Product |
HS Code |
Product |
HS Code |
Product |
HS Code |
Product |
HS Code |
Pepper |
090411 |
Tea |
0902 |
Cabbage |
070511 |
Fishery |
03 |
Coconut |
080111 |
Bird nest |
210690 |
Cashew nuts |
080131 |
Maize |
1005 |
Coffee |
090111 |
Maize |
1005 |
Organic Vegetable |
07 |
Footwear |
6403 |
Maize |
1005 |
Potato |
0701 |
Maize |
1005 |
Mango |
080450 |
Processed Pork |
0203 |
Ceramic |
69 |
Organic Vegetable |
07 |
Fresh Cut Flowers |
0603 |
Organic Vegetables |
07 |
Plastics |
39 |
Rubber |
40 |
Coffee |
090111 |
Palm Sugar |
170114 |
Fruits |
08 |
Salt |
2501 |
Rice |
1006 |
Processed Sea Food |
16 |
Plastic |
39 |
Rice |
100630 |
Mushroom |
071159 |
Silk |
50 |
Sea water Prawns |
030613 |
Silk |
50 |
Silk |
50 |
Silk |
50 |
Roasted Coffee |
090121 |
Sticky Rice |
100630 |
Chickpeas |
071320 |
Soybean |
1201 |
Tea |
090220 |
Mango |
804050 |
Tobacco |
240110 |
Tea |
0902 |
Footware |
64 |
Sugarcane |
1701 |
Toy |
95 |
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White Charcoal |
4402 |
Gemstones |
7103 |
Vegetable oil |
15 |
Wooden Furniture |
940360 |
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Wooden Furniture |
940360 |
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Wooden Sculptures |
9703 |
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